Loooking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

As it is vey clear from the image above I have learnt a great deal from my preliminary to my full product. Before starting my media coursework I could not use Photoshop, Indesign and fireworks. I have felt I have learnt how to use all these programs because of my media coursework. I found websites useful such as.....

http://www.mahalo.com/how-to-use-photoshop-to-make-your-photos-look-great

http://desktoppub.about.com/od/indesigntutorials/Adobe_InDesign_Tutorials.html

http://www.allgraphicdesign.com/fireworks.html

I especially found photoshop helpful which helped transformed picture from this:

To this

What Kind of media institution might distribute your media product and why?

After research, which can be seen in an earlier blog, I have decided that Bauer Media Group would be the institution best suited to distribute my magazine.





The reason I believe Bauer Media are best suited for my magazine is because they already distribute magazines such as Q and Mojo which my magazine is bery much like. However the difference between these magazines and my magazine is that on the Bauer website both Q and Mojo are advertised as men's magazines whereas my magazine will be advertised as both women and men's magazine. Bauer Media Group are yet to have a music magazine aimed at women. My magazine will be at interest to them as it is a gap in their market.



Here is a link to Bauer Media Group's webiste were a retrieved most of my information:

http://www.bauermediagroup.co.uk/

Evaluation: Double Page Spread

In this evaluation of my final double page spread I will be answering the following questions:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How does your media product represent particular social groups?

Who would be the audience for your media product?

How did you attract address your audience?

What have you learnt about technologies from the process of constructing this product?

My double page spread features the same artist as that on my front cover. This is because this article is the main attraction to this months edition of Jango.



My article does not have a title, as many magazines such as Rolling Stone and Q do not have main titles for there articles. Instead I have focused more on the picture. The picture is of the artist playing at a live gig. There is a clear anchorage between the picture ad the text. The text clearly describes Sally High's current life and live shows she has recently performed. I have included two pictures of Sally in my article; one with her with blonde hair and another with her ginger hair. This links to the text which states "her non-stop change of style". This article shows tow of those different styles. The readers of the article will instantly recognise the picture of Sally High and know this article is the article that is displayed on the front cover of the magazine, "Confessions of a good girl".

The article starts with a drop capital. Drop capitals are clearly evident in most magazines, especially in the Q article above on the Arctic Monkeys; therefore they are a popular magazine convention. Drop capitals are generally used to draw the audience into the lead paragraph. I understand that my lead paragraph has to be interesting and captivating, I feel as though mine is, "Two years ago, Sally High found herself wrestling a dead-end job, no money and unsigned". I have not challenged any of the traditional code and conventions of a music magazine as I feel these conventions fit in perfectly with my magazine and are a great way to attract an audience. The colour of text co-ordinates if the colours of my magazine, my magazines basic colours are green, black and white, this continues without the magazine. This idea of colour co-ordinations is also shown in the Q magazine article; Q's main colours used are red and white which are also used in the Arctic Monkeys article.

The main picture of my article is placed at the top of my magazine, is landscape and crosses over both pages. Q's Arctic Monkey's picture is placed all on one page and they use more then one. My picture challenges the conventions of a music magazine. I placed the picture at the top of my page because I wished it to be eye captivating and the first thing the reader saw. This has been used in magazines such as Mojo (an example of this article can be seen at the bottom of this blog). My main picture does relate to iconography to slightly target more to toward women then men. The reason I have chose to try and aim this article more at women is because there are not many music magazines aimed at women, by concentrating more on women in this article I could attract a wider audience. This also relates to Laura Mulvey feminism theory and shows how media has progressed since the 1970's. The colour of the picture fades from left to right, this because there is two people in the picture, Sally High and a musician. I chose to fade the colour so Sally High was in full colour and musician was not, to show that Sally is the most important in the picture as the article is about her.

The type of article I have written is not an interview style. I decided against writing a question answer interview, I believe that a more story like article is much more interesting; it relates to conventions in magazines such as Mojo, Rolling Stone and Q. I felt as though a question answer interview may target more to a younger music magazine. This style of article can be seen above in the Arctic Monkeys article and below in The Doves article taken from Mojo magazine. The mode of address used is in-formal but no slang words are used. I felt as though slang word would not attract an older teenager young adult audience. The article begins by explaining how Sally High was an ordinary working-class girl who dreamed of being a singer. I used words such as "wrestling" as verbs to describe the struggle Sally High as been through to gain fame. In the gutters of the text I have used a puff quote "I would party 'till 6am - every night". The buyer would see this quote before reading the article and may draw them into actually reading the article. This quote also helps split the text, i decided to keep my article small as interest can be lost very easily if the article continues for too long. I decided the mis-en-scene of my article would be black. I decided on plain black as I did not want the article to look too cluttered but with a white background I was worried the article may look too plain. I decided on a black background to continue the colour co-ordination of my magazine.

The article I have produced is almost an introductory article of Sally High. Therefore know previous knowledge is needed on this singer before reading this article. This way I will attract old fans and new fans to Sally High.

Evaluation: Final Contents page

In this evaluation of my final double page spread I will be answering the following questions:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How does your media product represent particular social groups?

Who would be the audience for your media product?

How did you attract address your audience?

What have you learnt about technologies from the process of constructing this product?

My contents page of my magazine links strongly to the front cover. My second original picture is used as the background of the contents page. I took this picture when recently seeing this artist singing at a festival. I thought it would fit in perfectly as my contents page picture as this is a special festival edition of Jango magazine. Using a picture as the background of my contents page is a traditional conventions of a culture music magazine which can be seen used in the Q magazine.

The set out of the magazine is very original, neat and professional and similar to that of magazines such as Rolling Stone, Q and Mojo. A Q magazine contents page can be seen using this kind of style next to my own magazine contents page. The headline of each section of my magazine is written in black on a green banner background. This is to relate to the colours on the front cover of the magazine. The colours, green, black and white are used throughout the magazine to establish these colours with the house style of Jango. The headlines are written on a green banner to make the black text stand out. This is to also help the audience to find what particular part of the magazine they want to read and where about it is situated in the magazine.

The word "Jango" is typed in the biggest font as it is the most important text on the page, to establish the magazine with this contents page. Again it is typed in a green font. The subheadings are written in a white font and tell the reader information of what page they can find and where they can find it within this magazine. Under the subheadings as puffs with small pieces of information to tell you discretely about what each article is about.

This contents page demographically represents indie and rock fans as it is aimed at people who tend to go to festivals such as Glastonbury, Leeds, Reading and Oxegen. These festivals are mostly sold out by indie and rock fans. Whereas other festivals such as the V Festival is more for those who are pop fans. My original picture also on this page appeals to rock and indie fans as the picture was taken at a recent Glastonbury Festival. The ideology of the pictures is to show how much fun it is to attend these festivals, as the crowd watching this artist sing can be seen having a good time in the bottom of the right hand side of the picture. There is no iconography within this picture as this magazine is aimed at both males and females.

The mode of address for my contents page in informal but not slang. I felt as though slang would not appeal to my audience but would appeal more to a younger target market. Words such as "Festival Features" "Regulars" and "On the Cover" are regular conventions of a music magazine which is shown in such magazine as the Q contents page which used words, such as, "Features" and "Every Month".

Evaluation: Final Front Pgae

In this evaluation of my final double page spread I will be answering the following questions:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How does your media product represent particular social groups?

Who would be the audience for your media product?

How did you attract address your audience?

What have you learnt about technologies from the process of constructing this product?

This is my final draft of my front cover for my magazine. This magazine is a culture music magazine and mostly aimed at rock and indie music fans, however it can also be targeted at pop fans. The house design I have used for my front cover is some what the similar as Rolling Stone magazine, which is also a cultural music magazine. For the mis-en-scene I have used a plain black background. This is so the magazine front cover will not look to busy as allot of writing and a busy background on my magazine may look unprofessional and prevent reader’s buying the magazine. I have aimed my magazine at both female and male and therefore have not used any feminine or masculine colours, such as blue or pink. Instead i opted to use neutral colours, green, black and white. I decided to only use three colours so, again, the magazine does not look too busy and therefore unprofessional. The main attraction of my front cover is the picture of a singer called Sally High. This is one of my four original images. The pose I decided on for the main image was of the model to have a microphone thrown over her shoulder. This straight away tells us that this person is a singer. It also gives a laid-back feeling which will suit my magazine perfectly as I hope it to be a relaxed entertaining music magazine. A cut out picture of the main article on a front cover of a magazine is a common convention of a music magazine.






The name "Sally High" is the biggest headline on the front of my magazine. The reason this is the biggest headline is because I want the name of this singer to stand out and the first thing potential buyers will see, as I hope an article on this singer will sell my magazine. Under the headline is the name of the article "Confessions of a Good Girl". The word Good is in green whilst the rest of the words are in black. This is so "Good" stands out from the rest of the name of the article as "Good" is an intriguing paradoxical phrase and will therefore attract customers to read my magazine. "Sally High" is also in a rugged font, this links with the type of personality I want this singer, Sally High, to have.


The masthead "Jango" is at the top of the page and in a green font. This is the name of my music magazine and therefore at the top right hand side of my page. The masthead also crosses over on to the singers face. This is the name of my magazine would always be situated if the magazine had more editions. This is to establish the house style of the magazine. Underneath "Jango" is the sell line of my magazine. The sell line will help my magazine. Every time someone hears the phrase "I am music - Music I am" they will relate it to the music magazine Jango, just as Kerrang’s sell line is "Life is loud".


The smaller headlines on the front page, such as, "The Killers in crisis", "The Kings of Leon on Led Zeppelin" and "100 ways to get free music" are all to draw buyers to my magazine. "The Killers in crisis; is this the end of Brandon Flowers" is volatility, a short lived panic which have negative consequences. Many who are fans of The Killers will buy this magazine for this specific article to get the latest gossip on The Killers. In the headline "100 ways to get free music" the word "free" is in green whilst the rest of the rest of the text is in white. This is to make the word "Free" stand out.


"100 pages of festival gossip" will appeal to my target audience as most audiences at festivals such as, Glastonbury, Leeds and Reading are late teens (16 years+) and young adults. If the reader had been to any festivals the past summer then they will but the magazine as they have a vested interest to. Or if they did not they will buy the magazine to see what "gossip" they missed.


At the bottom of my front cover is a banner. The banner is to help the over bands that have smaller articles in my magazine stand out. Guns & Roses, Vampire Weekend, The Arctic Monkeys, Blur and U2, are all bands which appeal to my target audience, of males and females aged from there late teens to mid 20s who are fans of rock and indie.


Barcode is placed at the top right hand corner of page, so not to "interrupt" with the front cover of the magazine. The date the magazine is issued and the price is also in small font under the bar code. This information is not important and therefore is in a small font in the corner of the page.

Magazine Institution Research

As I am I designing my own music magazine I have decided to do some research into the main magazine institutions. The aim of me doing this exercise is to find out what type of institution may distribute my media product and why.

International Publishing Company
IPC is the United Kingdom's leading consumer magazine. It has a very large and impressive portfolio selling over 350 million magazines a year. Over 26 million people in the UK read a magazine distributed by IPC. IPC Media is split into five distinct publishing divisions: IPC Connect, IPC Inspire, IPC Ignite, IPC Southbank and IPC TX. Magazine's that IPC own include NME and Guitar & Bass.

Bauer Media Group
A large German publishing companies based in Hamburg, which operates in 15 countries and was founded in 1975. Bauer owns 282 magazines including Kerrang, Mojo and Q. All three of these magazines are advertised as men's magazines on the Bauer Media website.

Emap
Emap is the second largest magazine publisher in the UK. However in 2007 the company split, it was sold to Guardian Media Group and private equity form Apax -which owns incisive-for £1 billion. The new company is now called Incisive-Emap. Magazines they publich include, Kiss and Magic, which also have radio stations and music T.V channles.

Development Hell Ltd.
Based in South London and has a business plan to launch three magazines over six years. It is a new institution which was first launched in March 2003. They bought clubbing magazine "Mixmag" from Emap in November 2003.

Double Page Spread Analysis

I have decided to analyse two double page spread articles to get a better understanding of how they are written and presented for when I write my own article in my music magazine. This article comes from Q magazine which is not just targeted for indie/rock fans but includes a mixed genre of music. I have analysed an article on the R&B group N-Dubz .

The first thing i notice about this double page spread is that most of the article is taken up by a big low angled picture of the group. The group are dressed casually, especially the two boys "Dappy" and "Fazer" who are in tracksuits, trainers and caps. But they also show their unique style by wearing scarfs loose under their caps, this gives the feeling that there music also has uniqueness. The fact that all the members of N-Dubz are dressed casually tells the reader the article will also be wrote in a casual way, this creates an anchorage. The puff in the middle of the picture "The haters come at you to plunge a big metal ting into your leg or neck". This is to draw the reader’s attention, mostly what you find in articles in music magazines are the singers or group talking about their music. However in this article they are talking not just about their fans or music not also the people who don't appreciate them and how they react to N-Dubz.

The main headline of this article is "Who the hell do N-DUBZ think they are?" The headline is in bold black text for "N-DUBZ" which is in a blue colour. This is so the name of the group will stand out and therefore fans of the ban will see their name be attracted to buying the magazine. The headline also relates to Cohen's Moral Panic. This is when a condition or a person emerges as a threat to societal values and interests. The headline is quite aggressive and therefore appeals to the moral panic, the folk devil being the person who is saying this headline. Under the headline there is a kind of sell line for the article "The sound of young Britain. “Init?" This gives an idea of the type of language this group uses and what young Britain really is like by using the words "Init".

As usual the article starts with a drop capital again this is to break up the text and make it look more interesting. The article begins with telling us how hectic N-Dubz lifestyle is and using a younger form of language. For example the word "buzzing" which is onomatopoeia is used as a verb. The hectic lifestyles of the N-Dubz would also appeal to the younger generation. The personality of the group is also brought out in the article by using quotes from the members, such as, "Alright, bruv!" and "S'appening?" This also brings across the friendly and relaxed atmosphere around the N-Dubz. However although many quotes are used which are in an informal language the mode of address is actually very formal and almost seems as though it is targeted at a older generation. For example, "He is dressed in an oversized hoodie, low-slung jeans and old-school Adidas trainers. He says 'S'appening?' again, several times in fact, but never seems to require an answer."

The colours used in this article are kept very simple and professional. No bright colours are used behind the text of the article and the only puff which is used is on a white border on the picture of N-Dubz. The mis-en-scene of the article is white and the writing formally set out with two columns and one wide gutter, to again break down the text. This layout is a traditional house-style design of a Q Magazine and even includes the red "Q" logo on the bottom left hand corner of the page next to the page number.

Analysis of a double page spread article

To help me when writing my article on my chosen band for my music magazine iI have evaluated the double spread article "Two Nights In Bird Land" which featured in Mojo magazine. The edition of Mojo magazine featured Kings of Leon on the magazine. This tells me that I could do my article of a band/artist and feature a different article on the front cover, this way a will be appealing to a wider audience.

The choice of the band featured in this double page spread, "Doves", is an indie/rock band. This relates to the magazine, Mojo, whose target market is indie rock. And therefore tells us that this should relate to the people reading this magazine and the reader should have vested interest in this article.

The masthead "Two Nights In Bird Land" is in a larger font and in bold and the banner is bright yellow. This is to attract people to this particular article, to grab people's attention. The actual words "Two Nights In Bird Land" is a pun on words, as the band themselves are called "The Doves", which related to the words "Bird Land".

The imagery used in this article is very realistic, the main picture is not actually a set up photo-shoot but The Doves in their "natural" environment; on stage singing and playing for their fans. However the colour used in this main picture is not realistic. There are a lot of shocking colours used, such as, electric blue yellow and orange. This tells the reader of the kind of atmosphere The Doves play gigs in. The picture is taken from a low angle shot, as though the photo is taken from within the ground of one of The Doves gigs, so you get a fans point of view. It is also taken from a low angle shot to how the fans look up to their favourite band and admire their fame and good taste in music and songs.

More imagery is used to show close up of each of the band member faces. These picture are in black and white and in a mug shot type of style, this may be to give off a bad-boy image. Each picture may be in black and white to again attract the reader, as the colours clash with the other pictures on this page which have a very high composition.

The article starts with the lead, "Hometown heroes doves pound Manchester, and then move to Newcastle." Alliteration is used is this first paragraph, "Hometown Heroes". The lead is a very short sentence for effect and to make a pint, the point being how Doves have rose to fame. The graphic verb, "pound" also suggests that the Doves have become a successful strong band. The by-line is also included in the lead, "Elisa Bray reports". The drop capital used is "D" to of course stand for Doves, which is at the beginning of the cross head.

The language that is used in this article is informal, for example "He would join his 'music head' dad at gigs, leaving Jez wondering who that 'cool' guy in shades and dressed in white was." This is to give a relaxed feeling to the article and make the mode of address conversational. It also reflects the band's attitude, they are also very relaxed. Many quotes from the band are used to make the article seem much more personal. For my magazine I too want to give of this relaxed, laid-back feeling. However the article also has descriptive writing, but is very upbeat and energetic, "the energy surges through the heaving throng, from the step lip to the rear wall, for four glorious minutes...".

The layout of the article is house style. This distinctive design distinguishes it from its competitors. The main picture takes up a quarter of the whole article. This may be because pictures tend to attract readers rather than too much text. The gutters used are also quite wide to again break up the text. The colours are bright and the text informal this relates to the demographic that Mojo magazine is trying to appeal to.

The bottom right hand corner of the article has an insert of a conversation between Jez and Jimi, members of the band. This again gives us a feeling of the attitude of the band and how relaxed and down-to-earth they are. It gets us to know more about Jez and Jimi as people. It includes quotes such as "we racked up a £3000 bar bill ". This tells us the type of impression that the band want to give off about themselves which would appeal to indie/rock fans, it also shows a witty and funny side to there personality. The picture next to grey box is a picture of William Orbit. The colours of this picture are unusual and are in correspondence to the main picture. The caption at the bottom of the page (rust devils...) is distant from the picture but still relates to the main picture and it linked to the name of Doves new album.

Indie and Rock research.

MGMT is an example of and Indie Rock band.

Since I am going to focus on a rock/indie music magazine I have to research these to genres to get a better idea of what type of music magazine I will be designing.

Indie rock is a genre of rock music that originated in the United States and the United Kingdom in the 1980s.Indie rock artists are known for placing a premium on maintaining complete control of their music and careers, releasing albums on independent record labels (sometimes self-owned and operated) and relying on touring, word-of-mouth, airplay on independent or college radio stations and, in recent years, the Internet for promotion. Musicians classified as indie rock are typically signed to independent record labels, rather than major record labels, although there are many examples of indie musicians switching to major labels mid-career.

In recent years, the line between indie and mainstream has become increasingly blurred, with traditionally indie bands like Modest Mouse and Death Cab for Cutie signing major label contracts and enjoying commercial success. Radiohead ended their contract with EMI and self-released their seventh album, In Rainbows, in 2007. Indie rock bands without major label backing increasingly turned to the internet for promotion, as music review web sites that specialize in indie music such as Pitchfork Media saw their influence grow.

Questionnaire Results

I posted a questionnaire on my blog and also printed a copy of the questionnaire off the computer and handed it out many different groups of people and aksed them to return it to me when it is completed.



The first questions I asked was to do with gender and age. The reason I asked these questions was to help me decide who my target audience is going be. As the results of the questionnaire showed that the biggest catergories to buy magazines are 10-20 and 21-30 year olds these are the ages I have decided to target my own music magazine at. Both females and males but music magazines so my own music magazine will be targeted at both genders.



My third question, "How often do you but a music magazine" links to the first and second question to, again, tell me what genders and what ages are must interested in buying music magzines.



The next question helped to decide what to mostly concentrate to help more protental readers but my magazine. Most people are mostly attracted to the band/singer which is presented on the front of the magazine. There in my magazine i will use a band that i believe will attract my target audience.



"What is your preffered genre", helps me decide what type of band/singer will attract my target audience and therefore will help sell my magazine. The results were that most 10-20 and 21-30 year olds enjoyed indie/alternative and rock/base and drum, therefore i am planning to focus my magazine on a indie/rock band.



The next question tells me what layout and what type of music magazine attracts my target audeince. People mostly chose the "Rolling Stone" magazine. Rolling Stone is a very professional looking popular culture magazine. As a result i will try to make my magazine look as professional as possible.



I also found from my magazine that suprisingly most of my target market would like to see small articles on new unsigned bands as much as mainstream bands. I will include some advertisement for unsinged bands.



The eighth question, "Who would you prefer to see on the front cover of a music magazine", links in with the question "what is your preffered genre". The two results of the questions supported each other as the results of this question was The Kings of Leon and The Artic Monkeys.



The ninth question helps me decide how much my magazine should cost depending on how much my target market would be willing to pay. Most would be prepared to pay between £3.01 and £4.00. As a result I am planning to price my magazine at £3.50.



My last question, "What would you expect to see in a music magazine" was unanimous. All my taget market expected to see professional pictures, tour dates, latest releases, new bands an the UK top 40 in a music magazine therefore i will include all these things in my magazine.

Contents Mockup

This is my contents page mockup for my school magazine. I have decided to keep most of the colours the same as that on the front cover.

On the left hand corner there will be a picture of the school badge/logo, therefore people can relate to this and notice that this contents page is for the Deyes High School magazine.

The main attraction of the front cover is the picture of the same student that will feature on the main cover. This shows how this is the main story of this weeks article of "School Pas" and again appeals to the front cover.

Pages that are listed with a blue background will be targeted at students, such as the word "PAS" was in blue. The writting of this section will be in the font Lucida Bright, which i a much more informal up-to-date, so again it relates to the front cover.

Pages listed with a red backgroud will be targeted at parents, such as the "School" was in red on teh front cover. The writting will be in the font "Edwardian Script ITC". This writting is much more formal than the font Lucida Bright.

"Special Editions" and "On the Cover" will also be presented on the contents page in big yellow star-like borders to draw attention and be eye catching.

This is my second evaluation of a Music Magazine.

I have decided to evaluate an edition of "Smash Hits!" The reason I have decided to evalute this magazine cover is because it is so different to an edition of Rolling Stone.

The magazine is clearly targeted at teenage girls. This is apprant in the house style of the magazine, every edition of this magazine uses very bright colour feminine colours, such as yellow and pink. This is a distinctive design that distinguishes it from its competitors. Such as the Masthead of the magazine "Smash Hits!" is in the same colour and same text on every edition to attract regular audiences, so it is familiar.

The mode of address is very informal and slang is used to appeal to their target audience.

The main attraction of the magazine is the picture of "teenage heartthrob" boyband "Mcfly". This image can appeal to Richard Dyer's Star Theory. This is the idea that "stars" have some key features in common, a star is an image, not a real person, that is constructed out of a range of materials. They are commodities produced and consumed on the strength of their meaning. Stars depend upon a range of subsidary media, such as magazines, in order to construct an image for themselves which can be marketed to target audiences. The image is made up of a range of meaings which are attractive to the target audeince, audiences are always trying to find out more about the star. The Masthead "Wild Boys!" which is followed by "The lads reveal their naughtiest ever secrets!" suggests how the audience wants to find out more about this boy band.

The mes-en-scene of the picture is a plain background which is pink to, again, appeal to the teenage female market.

The bright yellow banner at the bottom of the page tells us of more of the contents of the magazine. This is to help attract a wider audience, for example some members of the target audience may not be interested in Mcfly but may be more interested in other singers, such as, Christina Milian.

I have decided to analyse a contents page to help me when designing my own contents page for both my preliminary and main tasks.

This contents page is from a Reggea, African and Caribbean music magazine called "The Beat". I have decided to evaluate this particular contents page as it is very different to any other music magazine i have evaluated or read.

The contents page is very "upbeat" and modern in its design. The colours which are used are electrifying pink and yellow, which is eye catching when placing it on a black background, which is used as a banner to help the text stand out. This tells me that the target market for this magazine is a teenagers or young adults.

There is not one specific importance on this page. What is in the magazine is ordered under main titles, such as, Tour Info, Interviews, Regulars, Latest Gossip and Posters. The mode of address is informal and slang is used to, again, appeal to the target audience.

Anchorage text is used to help pin down the meaning of the pictures on this page, for example "Back Stage Goss" is situated next top a picture of a man and a woman sitting back stage of a concert and "P.37" to tell us were this article can be found.

I have decided to evaluate a front cover of the music magazine "Rolling Stone". This si to help me decide what to include in my own music magazine, to see what people are looking for in their music magazine.


The main attraction to this edition of Rolling Stones is the model Megan Fox who posing for a picture. This supports the idea of Laura Mulveys feminism theory. Mulvey argues that audiences look at magazines in two ways; voyeuristicallyand fetishistically. Mulvey argues this voyeurism involves turning the represented figure into a fetish (object) so that it becomes incleasingly beautiful but more objectified. This can be in relation to the picture of the movie star Megan Fox found on this particular front cover. The picture is there to attract the audience to her beauty so as a result they will buy the magazine. The theory argues that voyeurism can lead to two effects: objectification of female characteristics in relation to this controlling (male) gaze; and narcissistic indentification, with an ideal image seen in the magazine. Mulvey suggests fetishistic looking leads to the cult of female stars, celebrated for their looks but considered as an object abd often treated as such. There is even an example of this on Megan Fox's tattoo on her arm of Marilyn Monroe who, even years after her death, is seen as a object rather than someone who was a human being. Therefore on screen, or on a page, women can be used as "eye candy" to appease the male gaze of the male audience. The masthead "America's sexiset bad girl" also appeals to feminism as it is to attract males to the magazine.

The fact that Megan Fox is on the front of this magazine shows that music magazines do not always have to be about music. Magna Fox is an actress and model, she has no influence in the music company. This tells me that Rolling Stone magazine does not only concentrate on music but on popular culture as well. The puffs on the front cover also tell us what are included in the magazine, such as, "Best Fall Albums...".

The background is a plain white colour to make the magazine look professional as possible. Also if there was colour in the mis en scene the magazine may look to hetic and out potential buyers off purchasing it.

Rolling Stone magazine naturally has all the conventions of a typical music magazine, such as, bold mastheads and 4 - 6 puffs of writting to tell us more about what is inside the magazine, to help attract a wider audience.

The title of the magazine "Rolling Stone" is placed at the top of the magazine with the celebrities head covering some of the letters. This is common for a Rolling Stone magazine. Even though the colour of the wrriting my change depending on what edition of the magazine you are buying, the letters are always in the same font and the celebrity is always covering some of the letters, this is the audience can relate to the magazine.

This is my second design for my school front cover. I have decied to make it alot more colour as it will appeal more to my target market.

I have continued to use the colour red to appeal to to the older generation of my target audience and have used bright colours, such as blue yellow and orange.

I am unsure as to whether to keep this picture for my end product or take another picture.

I have designed two front covers for my school magazine:

My first magazine cover is arranged very simply, just as any fashion or music magazine on the highstreet is, therefore this is following the conventios of untemporary design. The name of my magazine, "School PAS", appeals to both parents and children themselves. The word "School" is written in very formal writting, whilist the word "PAS" is written in much more modern upbeat font. "PAS" is an abbrevation for Parents And Students. This title shows the ideology between parents and students within the school. I have put most of the topics my magazine will be covering on the front page for my taregt audience, such as, general school news, fashion and the annual school/college topics and events like exams, trips and deadlines. I have also included a section which is primaly targeted at adults about inforamtiopn about the school. The badge of the school is also included to give the feeling of an educational envrioment.

The Chosen target audience for both my magazine cover designs is students aged 11-19 and parents aged around 28+. I have decided to target my magagzine to both students and parents to show the close relationship between children and adults in the school. This magazine discusses issues and topics that are usually dealt with in schools and colleges like exam preparation to notices about up comming inset days and half term.

With both my magazine designs my main attraction will a medium close up of one of the students in the school looking exetremly excited, this expression matches the article which follows. This will greatly attract the younger generation of my target audience.

The mis-en-scene of my first magazine design is a plain light colour, I have chosen this colour as the front cover will have much writting on, if a bright or dark colour was used the magazine may look too "hetic".

A small section of both my magagzine designs will be targeted directly at adults. This section is found in the right hand corner of the front cover and includes what adults may find of interest inside the magazine. This section, "Parent's Corner", will be formally written.

I have used different colours in both magagzine designs to appeal to everyone whether they are 11 0r 50. This is because different colours attract different people. Foe example 13year olds prefer bright colours such as yellow or blue, whereas most 30 years would prefer more relaxed and formal colours, such as red.

Welcome to my blog!

This blog contains my Media AS Portfolio and all the work I have been doing thus far in ASmedia. I add and upload work to my blog frequently so be sure to check for any updates.

Also if you have any feedback or improvements that could be made feel free to leave comments as it would be very useful. I havealso set up some polls for people to perticipate in, as I will be needing feedback on my work and might need help wiuth making certain decisions involving the production of my magazine.

I really hope that you enjoy exploring my portfolio and thanks for visiting!