Monday 9 November 2009

Magazine Institution Research

As I am I designing my own music magazine I have decided to do some research into the main magazine institutions. The aim of me doing this exercise is to find out what type of institution may distribute my media product and why.

International Publishing Company
IPC is the United Kingdom's leading consumer magazine. It has a very large and impressive portfolio selling over 350 million magazines a year. Over 26 million people in the UK read a magazine distributed by IPC. IPC Media is split into five distinct publishing divisions: IPC Connect, IPC Inspire, IPC Ignite, IPC Southbank and IPC TX. Magazine's that IPC own include NME and Guitar & Bass.

Bauer Media Group
A large German publishing companies based in Hamburg, which operates in 15 countries and was founded in 1975. Bauer owns 282 magazines including Kerrang, Mojo and Q. All three of these magazines are advertised as men's magazines on the Bauer Media website.

Emap
Emap is the second largest magazine publisher in the UK. However in 2007 the company split, it was sold to Guardian Media Group and private equity form Apax -which owns incisive-for £1 billion. The new company is now called Incisive-Emap. Magazines they publich include, Kiss and Magic, which also have radio stations and music T.V channles.

Development Hell Ltd.
Based in South London and has a business plan to launch three magazines over six years. It is a new institution which was first launched in March 2003. They bought clubbing magazine "Mixmag" from Emap in November 2003.

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